Georgia Toffolo, best known to fans as “Toff” from Made in Chelsea, has officially secured her place among the UK’s wealthiest young celebrities. At just 29 years old, she has gone from reality TV fame to an astonishing net worth of £425 million in 2025, making her one of the richest under-40s in the country.
Her new financial status was confirmed in the 2025 Sunday Times Rich List, where she landed as the 12th richest person under 40 in the UK—outranking global stars like Ed Sheeran (£370 million) and Harry Styles (£225 million). While Toff’s past TV career and endorsements certainly contributed to her early financial success, the real game-changer came with her marriage to James Watt, the billionaire founder of BrewDog.
Let’s explore how Georgia Toffolo went from a £5 million net worth to over £425 million—and what her new fortune means for her future.
From Reality TV to Financial Royalty
Georgia Toffolo’s rise to fame began on Made in Chelsea, where her bubbly charm and relatable personality quickly made her a fan favorite. She later cemented her place in British pop culture by winning I’m a Celebrity… Get Me Out of Here! in 2017. Her screen presence and natural charisma led to brand deals, presenting gigs, and a growing social media following.
Before her marriage, Georgia was already doing well financially. Her estimated net worth was around £5 million thanks to TV contracts, sponsored Instagram posts, and the sale of her books and skincare lines. She also had a recurring role as a political commentator on This Morning and appeared across various reality shows, gradually building a solid personal brand.
Marriage to BrewDog Billionaire James Watt
The real leap in Toffolo’s net worth, however, came with her marriage to James Watt in early 2025. Watt, the co-founder of BrewDog, is one of the UK’s most successful entrepreneurs. He previously served as the CEO of the craft beer giant, which has a valuation of around $3 billion (approximately £2.4 billion). Watt’s personal stake in the company is reportedly worth £700 million.
Following their marriage, Toff is now legally entitled to half of Watt’s wealth, pushing her personal net worth to a jaw-dropping £425 million. This massive financial shift placed her squarely in the Sunday Times 40 Under 40 Rich List, ahead of entertainment giants like Sheeran and Styles, both of whom have spent years at the top of the global music charts.
Watt even joked about the situation in a recent interview, saying:
“Georgia is the outcome of one of my worst-ever investments. I have a portfolio of about 20 small businesses and one of them fell by the wayside, but the founder of that business knew Georgia and set us up. So I may have lost £150,000 but I gained a wife.”
While Watt humorously acknowledged the unusual circumstances that brought them together, it’s clear their union has created one of the most powerful young couples in British society today.
A New Chapter of Influence and Wealth
What’s perhaps most surprising is that James Watt himself no longer appears on the 40 Under 40 Rich List—he’s 42. This means Toffolo has single-handedly placed the couple in the public eye as financial royalty.
With her new wealth, Toff is expected to become a serious player not just in the media, but also in the business and philanthropic sectors. Industry insiders suggest she’s already exploring new investment opportunities, including start-ups in fashion, wellness, and female-led ventures.
As a public figure with mass appeal, Toffolo has the rare combination of wealth, charm, and relatability that makes her perfectly positioned to become a voice of modern entrepreneurship and female empowerment.
What Was Toff’s Wealth Before the Marriage?
Before marrying Watt, Georgia Toffolo was a self-made millionaire in her own right. Her £5 million net worth was largely the result of:
- Reality TV appearances (Made in Chelsea, I’m a Celebrity, Celebs Go Dating)
- Brand endorsements and sponsored posts
- Book deals, including her Meet Me in romantic fiction series
- Skincare ventures and fashion collaborations
- Media gigs and television hosting
Her financial growth up to 2024 was steady, and she was widely praised for successfully diversifying beyond reality television. However, compared to her current net worth, her earlier earnings now seem modest.
Lifestyle and Public Image
Despite her new fortune, Toff has remained surprisingly grounded. The couple had a low-key wedding in early 2025, with reports of them drinking tea at Watt’s grandmother’s house before the ceremony and arriving in a transit van. Her wedding bouquet? Freshly picked daffodils that morning.
Such humble details have only increased public affection for Toff, who is now viewed as a relatable figure living an extraordinary life. With her wealth now public knowledge, fans and followers are watching closely to see how she will use her influence in the years ahead.
What’s Next for Georgia Toffolo?
As one of Britain’s newest and youngest ultra-wealthy figures, Toff’s next moves could redefine her career. While it’s unclear whether she plans to step back from media or double down on her personal brand, her options are now virtually limitless.
With the power of BrewDog behind her, an A-list social circle, and a massive fortune, Georgia Toffolo is more than just a reality TV star—she’s become a business and cultural force in her own right.
Final Thoughts
Georgia Toffolo’s story is a unique mix of self-made success and once-in-a-lifetime opportunity. At 29, with a £425 million net worth, she has now joined the ranks of Britain’s financial elite. From Made in Chelsea to the Sunday Times Rich List, her journey proves that success can come from anywhere—and in Toff’s case, it came with charm, timing, and a little help from love.