At just 28 years old, Hailey Bieber (née Baldwin) has transformed from a teenage model into a full-blown business powerhouse. As of May 2025, her net worth is estimated at $300 million, separate from her pop icon husband Justin Bieber’s $200 million fortune. The massive leap in Hailey’s net worth is largely credited to the billion-dollar sale of her skincare brand Rhode, which she co-founded in 2022.
Early Life and Modeling Career Beginnings
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona, to a family deeply embedded in the entertainment industry. Her father, Stephen Baldwin, is the youngest of the four Baldwin brothers, while her mother Kennya Baldwin is a graphic designer and the daughter of Grammy-winning Brazilian musician Eumir Deodato.
Originally set on a career in ballet, Hailey had to abandon that path after a foot injury. Instead, she entered the world of fashion and signed with Ford Models as a teenager. Standing at 5’7″, she made her runway debut in 2014 for Topshop and Sonia Rykiel. In the following year, she graced the pages of Vogue and Teen Vogue, modeling for major fashion houses like Tommy Hilfiger and Ralph Lauren.
By 2016, she signed a major contract with IMG Models, solidifying her presence in the fashion industry. Her portfolio includes partnerships with UGG, Karl Lagerfeld, Dolce & Gabbana, Levi’s, and more. She also made headlines for co-hosting MTV events and starring in campaigns for bareMinerals and ModelCo.
Rise of Rhode and the $1 Billion Exit
In June 2022, Hailey launched Rhode, a minimalist skincare brand that quickly became a cult favorite. With a strong focus on hydration and skin barrier support, Rhode’s debut line included only three core products: the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.
Hailey’s influence, combined with the brand’s clean aesthetic and affordable pricing ($16 to $30), struck a chord with Gen Z and millennial buyers. The brand went viral, selling out multiple times and racking up waitlists with over 100,000 sign-ups. Products like the Glazing Fluid were selling at 36 units per second during restocks.
By March 2025, Rhode had posted $212 million in net sales over the previous 12 months. It ranked as the #1 skincare brand in earned media value in 2024, with Hailey’s social media reach driving much of that success.
In May 2025, Hailey sold Rhode to e.l.f. Beauty for $1 billion, making it one of the biggest beauty acquisitions of the decade. The deal included $600 million in cash, $200 million in e.l.f. stock, and $200 million in potential earnouts. Most estimates suggest that Hailey owned between 50% and 70% of the company at the time of sale.
After federal and California taxes (about 38.1% on capital gains), her take-home profit ranges between $309 million and $433 million. She remains involved as Chief Creative Officer and Head of Innovation, while Rhode continues operations from its Los Angeles headquarters.
Social Media & Cultural Influence
Hailey’s Instagram following exceeds millions, and she commands a loyal audience across TikTok, YouTube, and Twitter. Her fashion choices regularly set trends, and her signature “glazed donut skin” look became the visual identity of Rhode’s brand. She also hosts a YouTube show, Who’s in My Bathroom?, where she interviews celebrities while showing her fun, quirky side.
Her digital platforms serve as more than just entertainment—they’re a full-blown marketing engine for her ventures. Hailey’s savvy use of personal branding has helped her cross over from runway model to a legitimate entrepreneur with staying power.
Marriage to Justin Bieber
Hailey married Justin Bieber in 2018, following an on-and-off relationship that began in 2015. They got engaged in the Bahamas in July 2018 and legally wed later that year in New York City. Their second, larger wedding took place at Montage Palmetto Bluff in South Carolina in September 2019.
Hailey’s ability to maintain her own identity—despite being married to one of the world’s most famous pop stars—has been key to her appeal. Together, the couple represents one of the most powerful celebrity unions in the entertainment world, but Hailey’s personal empire is very much her own.
Real Estate Portfolio
In March 2019, the Biebers bought a $8.5 million home in Beverly Hills, featuring a wine cellar, home theater, library, and zero-edge infinity pool. They sold the fully furnished home in 2021 for just under $8 million.
In August 2020, they upgraded to a $28.5 million estate in Beverly Park, one of the most exclusive gated communities in Los Angeles. They also own a $5 million lakeside mansion in Ontario, Canada, near Justin’s hometown.
Before buying in Beverly Park, the couple rented a luxurious mansion in Toluca Lake for $100,000 a month, showcasing the type of high-end lifestyle that Hailey’s fortune now comfortably supports.